The Impact of Cultural Diversity on Team Performance at Coca-Cola Liberia.

Abstract

This paper examines how cultural diversity affects the performance of a team in an African corporate environment that has been under-studied. In a quantitative cross-sectional design, survey data of 120 employees in Coca-Cola Liberia indicated that there are strong positive correlations using validated multi-item scales. Cultural diversity was a significant factor that has been associated with improved communication (r = 0.738), innovation (r = 0.838), conflict management (r = 0.730), and overall performance (r = 0.858), p = 0.001. Regression analyses proved that cultural diversity demonstrated a positive and significant predictor of all outcomes. These results, as opposed to the previous studies that have focused on the conflict nature of diversity, indicate that strong measurement reflects the capacity of diversity to act as a performance facilitator. The paper finds that inclusive leadership and organized innovation practices should be captured by strategic diversity management using these relations.