AI-Powered Personalization in Mobile Commerce Applications

Abstract

Mobile commerce (m-commerce) has significantly transformed consumer purchasing behavior by offering convenient and seamless shopping experiences through smartphones and tablets. As e-commerce platforms continue to expand rapidly, personalization has emerged as a critical factor for businesses aiming to boost user engagement, satisfaction, and customer loyalty. Artificial Intelligence (AI) serves as a driving force behind this personalization, utilizing machine learning algorithms, natural language processing, and predictive analytics to tailor shopping experiences to individual preferences. This paper examines the role of AI-powered personalization in mobile commerce applications, highlighting its advantages, challenges, and future opportunities.