Digital Da‘Wah Strategies for Empowering Islamic Understanding among Mu’allaf: A Conceptual Exploration

Abstract

This conceptual paper examines digital da‘wah strategies aimed at empowering Islamic understanding among mu’allaf in Malaysia. The rapid development of information and communication technology (ICT) has created new opportunities for disseminating da‘wah messages through social media platforms, Islamic applications, virtual reality (VR), and digital learning environments. Adopting a qualitative methodology with a content analysis design, this study synthesises insights from relevant literature, including academic articles, conference proceedings, and reports related to digital da‘wah. The analysis focuses on strengthening religious understanding and nurturing the Islamic identity of mu’allaf. Findings indicate that effective strategies involve integrating technological tools with the principles of Maqasid al-Da‘wah, customising learning modules according to individual needs, and reinforcing social and emotional support systems. The study underscores the importance of comprehensive policy implementation to optimise the potential of digital technology in advancing da‘wah efforts among mu’allaf.