Immersive Animation Practices in Malaysia: Integrating Cultural Narratives and Emerging Technologies

Abstract

This paper is conceptual in nature. It does not aim to present empirical findings, but rather to construct a theoretical and contextual foundation for understanding immersive animation practices in Malaysia. Immersive animation represents a convergence of technology, narrative, and sensory engagement that transforms the way we tell stories. Drawing upon existing literature, global frameworks on immersion and presence, and selected immersive events in Malaysia from 2020 to 2025, the paper seeks to articulate how immersive animation can be understood as an emergent field at the intersection of animation aesthetics, technological mediation, and cultural storytelling. Besides, this paper will contribute to the understanding of how immersive media serve as a bridge between traditional Malaysian narratives and contemporary creative practices. This paper will provide a foundation for future research, practice-based exploration, and policy development in the growing field of immersive media for cultural experiences.