The Effectiveness of the Re-Marking Service of Measuring Instruments, Measures, Weighs, and Equipment By the Technical Implementation Unit of the Legal Metrology Region in Realizing Measurement Order and Increasing Consumer Trust in Aceh Besar

Abstract

This study aims to analyze the effect of the effectiveness of the re-marking service of the Measuring Instrument, Measure, Weigh on consumer confidence and the smooth running of trade activities, both directly and through mediation, as well as to test the role of consumer metrology literacy as a moderation variable. This research was carried out at the Lambaro Traditional Market, Aceh Besar, with a merchant population of 984 people who use measuring instruments, measurements, weights, and equipment. The number of samples was determined using the Slovin formula with a margin of error of 8%, so that 135 respondents were obtained. The data was analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) through the Smart PLS application. The results showed that the effectiveness of the re-marking service of the Measuring Instrument, Measure, Weigh had a significant effect on consumer confidence (β = 0.754; p < 0.001), but did not have a direct effect on the smooth running of trading activities (β = 0.107; p = 0.219). On the other hand, consumer confidence was shown to have a significant effect on the smooth running of trading activities (β = 0.499; p < 0.001) and mediated a full relationship between the effectiveness of re-marking services and smooth trading (β = 0.376; p < 0.001). In addition, consumer metrology literacy strengthened the relationship between consumer confidence and smooth trading (β = 0.097; p = 0.023). This research provides a practical contribution for local governments, especially the Legal Metrology Regional Technical Implementation Unit, to improve the quality of re-marking services as an instrument for building public trust. For business actors, re-marking results are not only a legal obligation, but also a strategic means to improve the business image. This research is also useful for the community as a basis for improving metrology literacy as well as for academics as a reference for developing further research models in the field of trade and legal metrology.