The Impact of Business Intelligence on Strategic Analyzer Behavior: An Empirical Study of High-Tech Companies

Abstract

This research examines the influence of business intelligence on strategic analyzer behavior through an empirical study conducted among high-tech companies. The survey, carried out with 275 firms, was analyzed using SPSS and AMOS 22 software. The results show that the structured and systematic adoption of business intelligence practices constitutes a key lever for developing strategic analyzer behavior. By providing companies with tools for analyzing and interpreting information, business intelligence enables them to anticipate changes and respond effectively to shifts in their competitive environment. The study highlights that the continuous and organized integration of business intelligence promotes a more refined, predictive, and dynamic understanding of market challenges, thereby strengthening companies’ ability to adapt and strategically position themselves in an ever-evolving context.