A Two-Week Brand Incubation Model for Design Education: A Practice-Based Study

Abstract

In contemporary design education, short-term teaching formats often struggle to translate brand strategy and design management into coherent and tangible design outcomes. This study proposes a Two-Week Brand Incubation Model as a practice-based pedagogical framework for industrial design education, aiming to bridge strategic thinking and design execution within a compressed timeframe. The model structures an intensive learning process in which student teams simulate early-stage brand development through brand positioning, user research, design language systems, user experience mapping and product visualisation. A role-based team structure is introduced to reflect interdisciplinary professional practice. Using a practice-based research approach, the study analyses course implementation, design artefacts and reflective documentation. Findings indicate that the incubation model supports the development of systemic design thinking, strategic coherence and collaborative competence, demonstrating higher efficiency in aligning brand strategy with design outcomes compared with conventional studio projects. The study contributes a replicable and transferable pedagogical framework for integrating brand strategy into short-term design education.