Corporate-Media Synergy: A Critical Analysis of Private Firms' Corporate Social Responsibility Initiatives’ Impact on Public Environmental Behaviours in Nigeria

Abstract

This study addresses the urgent need for innovative strategies to tackle environmental challenges, focusing on the role of private corporations' corporate social responsibility (CSR) initiatives in Nigeria. It examines how firms like Dangote Group and MTNN use CSR, alongside mainstream media agenda-setting functions, to raise environmental awareness and promote sustainability. A literature review contextualizes the theories and assesses how environmental information is disseminated. Findings reveal a significant gap, with limited CSR-led environmental education and public awareness efforts in the media. The study calls for a renewed emphasis on corporate-media synergy, especially in the global south, to enhance private sector contributions to global environmental solutions.