Emerging Green Technologies to Establish Green Reverse Logistics in the Printing and Packaging Industry in Sri Lanka: Case Study of PrintCare Group Single Case Study.

Abstract

Technological modifications and Global sustainability standards are coupled with the printing and packaging industry due to its immense pressure raised from society for its persisting environmental footprint. Green reverse logistics practices act as a green initiative in representing environmental sustainability. Green technology has now become a pivotal field in achieving carbon neutrality that in turn equalizes the green initiatives. Due to the limited literature and in bridging the empirical gap the study focuses on probing the relationship between green technology and its impact on the green practices in the printing and packaging industry in Sri Lanka. The research employed a single case study, adopted a deductive approach with a quantitative approach under pragmatism research philosophy It involved a questionnaire that was distributed among the supply chain operations in the PrintCare group-being one of the main organizations in the printing and packaging industry. The use of SPSS software for the statistical analysis revealed that there is a strong positive relationship between the adaptation of green technology and its effect on green reverse logistics practices. In enhancing the originality of the study, the practical and impactful insights showed new paths that could be followed by the PrintCare Group and the same could be followed in the Sri Lankan industry and thereby move forward with the global sustainability levels.