Exploring the Psychological Mechanisms behind AI Chatbot Adoption
by Mariem Sboui
Published: December 31, 2025 • DOI: 10.47772/IJRISS.2025.91200071
Abstract
Objective: This study examines the fundamental determinants influencing the intention to adopt AI chatbots in the telecommunication services context in an emerging market. Specifically, it investigates the influence of perceived ease of use (PEOU), perceived usefulness (PU), initial trust, and technology anxiety on chatbot usage intention