The Influence of Mobile Financial Service–Driven Consumer Engagement on the Growth of Small Apparel Entrepreneurship in Bangladesh

Abstract

This study helps to examine how mobile payment systems influence adoption patterns, consumer behavior, and customer satisfaction. Furthermore, it explores how these changes contribute to the digital transformation and growth of small-scale apparel businesses by fostering entrepreneurship in Bangladesh. The findings aim to provide valuable insights for business owners, platform developers, and policymakers to optimize mobile financial platforms in support of micro-entrepreneurship. Ultimately, this research contributes to a broader understanding of how digital financial systems are enhancing consumer engagement with small-scale entrepreneurs in the apparel sector of Bangladesh.