14 Articles
Dr. Prathibha Vinod, Ms. Radhika. H
The ethical implications of AI-generated content in journalism are systematically discussed in the current debate, with a focus on the opportunities and challenges that accompany automated writing and artificial media. The core issues, which include transparency, accountability, truth, and harm, fall within the scope of examination, and the necessity of an immediate policy response is underlined. In this regard, a multimethod approach will be employed, involving case-study analysis and surveys of the audience among the general population. The field of research is organized around live cases of AI applications in sports and financial reporting, and incorporates topical cases, such as deception related to deepfakes. The surveys reveal the importance of the audience as they reflect on the views of the people on ethical requirements. This discourse assesses ethical disclosure behaviors and bias in artificial-intelligence (AI) systems in the context of proven normative constructs of newsrooms and journalists, namely, honesty, autonomy, and accountability, to provide the best ways in which AI can be used responsibly, but under the principles of journalism. Suggestions would enable the creation of ethical codes and best practices in the industry, and more specifically, encourage the audience to trust the industry, given its modern digital environment.
Edokwe, Onyinyechi Theresa, Nnedum, Gloria Ifeyinwa, Nwodu, Gloria Eberechukwu
This study investigated Anambra residents’ knowledge and perception of broadcast media coverage of the 2024 local government election. The main objectives of the study were to find out the level of exposure and knowledge of Anambra residents to broadcast media coverage of the 2024 local government elections and to ascertain how Anambra residents perceive the broadcast media coverage of the 2024 local government election. The study used two theories; Agenda setting and perception theory. The survey research method was adopted. The study found that a greater (40%) number of the respondents were highly exposed to and knowledgeable about the 2024 Anambra local government election. Also, it was revealed that most of the respondents representing 36%, accessed the 2024 local government elections through Anambra State Broadcasting Service and Radio Sapientia FM Onitsha. Further findings showed that 40% of the respondents had a good perception of broadcast media coverage of the 2024 Anambra State local government. The study concludes that most of the respondents were highly exposed to and knowledgeable about the 2024 Anambra local government election.
Chang Yin Liang, Rosila Bee Mohd Hussain
Digital media and networks have become embedded in our everyday lives. It is a part of a broad-based changes to how we engage in knowledge production, communication, and creative expression. Therefore, Buddhist youth cannot afford to be passive, because the stable institutions and traditional communities that once provided for their welfare are in retreat, withdrawing lifetime guarantees and safety nets. This article discusses how Buddhist youths’ shared their preferences factor on the Humanistic Buddhism Learning Mobile Application (HBLMA). The application examines the teachings of the Buddha and emphasises how Buddhist youth can integrate all aspects of these teachings into their daily lives. This study uses a qualitative approach by purposively interviewing 20 Buddhist youth who have used the application on their phone. The data was analysed by using a phenomenological approach and thematic analysis. Discussions of findings focuses on Buddhist youth preferences factors in the religious Mobile Applications and in what ways it can helps to attract more usage among Buddhist youth.
Ambaluku Elvies Kibisu, Dr. Henry Nkoru Nabea, Prof. Kyalo Wa Ngula
The emergence of the Covid 19 pandemic not only posed a threat to global health systems but also posed a significant threat to the global information system particularly through the rise of the infodemic; the rapid spread of misinformation; catapulted through the use of social media. With the instantaneous nature of social media coupled with the unregulated and free orientation, traditional media such as radio faced a significant challenge keeping up with rapid misinformation spread particularly in countering misinformation on the Covid-19 pandemic. This study examined the challenges faced by community radios in countering misinformation on the Covid-19 pandemic. Anchored on the agenda setting theory, the research evaluates whether legacy media such as radio maintains a strong position in setting the agenda for media conversations or whether this role has been usurped by new media such as social media. A case study design was employed incorporating 396 respondents including radio listeners, journalists and health specialists. A mixed method sampling combining quota sampling and purposive sampling was used with questionnaires and interviews being used as the research instruments. From the findings, it was established that community radio was faced with challenges both in the information flow and radio operations tied to the orientation of community radios. Rumors and conspiracy theories posed the biggest challenge in the information flow while limited resources was identified as the biggest operational challenge. Internet sources and social media were identified as the biggest contributors to misinformation alongside other sources such as word of mouth. Sources such as print media and community radio were only identified by a minority of the respondents as contributors to misinformation. This was also observed in were challenges relating to language and cultural barriers, engagement and comprehension, balancing of opposing viewpoints.
Abdullahi Usman, Ebrima Saine, Pr. Yu Rong
Technical and Vocational Education and Training (TVET) is a vital component of Nigeria's educational system, designed to equip students with practical skills for employability and economic growth. However, despite its significance, TVET in Nigerian secondary schools faces numerous challenges that hinder its effectiveness. This study examines these challenges, including inadequate infrastructure, a shortage of qualified instructors, outdated curricula, negative societal perceptions, weak industry collaboration, and poor policy implementation. Drawing from historical and contemporary perspectives, the paper highlights the systemic failures that have marginalized TVET, contrasting Nigeria’s struggles with successful models from Germany, Singapore, and the United States, where vocational education is well-integrated with industry needs. The study identifies key strategies for revitalizing TVET in Nigeria, such as curriculum modernization, enhanced teacher training, increased funding, public-private partnerships, and awareness campaigns to shift societal attitudes. Recommendations emphasize the need for government commitment, industry collaboration, and technological integration to align TVET with labor market demands. Without urgent reforms, Nigeria risks perpetuating youth unemployment and missing opportunities for economic diversification. The findings underscore the potential of TVET to drive national development if systemic challenges are addressed through evidence-based policies and sustained investment.
Abegail S. Minguita, Darlene Nechole O. Bato, Doniza A. Sapuras, Francis Levi Justhe A. Catulay, Harvey D. Cabajar, Mechel T. Comeda, Nathaniel L. Porta, Oscar S. Recto, Jr.
This study examined the influence of emojis on tone interpretation in digital communication among Senior High School students of Dapa National High School during the School Year 2025–2026. A quantitative descriprive research design was employed, and data were collected from 253 Grade 11 and Grade 12 students using a validated survey questionnaire. Results indicated that students perceived emojis as moderately influential in interpreting tone, with the type of emoji used obtaining the highest mean (M = 3.18, SD = 0.63), followed by preferred communication platform (M = 3.15, SD = 0.75), frequency of emoji use (M = 3.14, SD = 0.96), and message context (M = 3.13, SD = 1.75). Analysis of variance revealed no significant differences when respondents were grouped according to age and sex (p > 0.05); however, a significant difference was found in frequency of emoji use when grouped by grade level (F = 34.80, p < 0.001). Significant differences were also observed based on preferred communication platform in terms of frequency of emoji use (F = 7.95, p < 0.001). Pearson’s correlation showed significant relationships between message context and type of emoji used (r = 0.24, p < 0.001), between preferred communication platform and frequency of emoji use (r = 0.22, p < 0.001), and between preferred communication platform and message context (r = 0.50, p < 0.001). These findings indicate that emojis play an important role in clarifying tone in digital communication, particularly when used appropriately across platforms and contexts. These findings indicate that emojis play an important role in clarifying tone in digital communication, particularly when used appropriately across platforms and contexts. In light of these results, it is recommended that students be encouraged to develop greater awareness of context-appropriate and platform-sensitive emoji use to minimize misinterpretation and enhance clarity in digital communication.
Prof.Wang Changsong Wang, Yusupova Sevara Erkin Kizi
Amid growing public and environmental awareness, luxury hotel chains are increasingly embedding sustainability narrative into their branding strategies. This study investigates how two high-end hotels in Kuala Lumpur, Malaysia – Mandarin Oriental and Grand Hyatt – frame their sustainability efforts in official brochures. Drawing on Framing Theory and qualitative content analysis, the study examines the dominant frames, language choices, and narratives strategies employed to communicate environmental and social responsibility. By comparing the two brochures, the study reveals how each brand aligns its sustainability messaging with broader identity positioning and marketing objectives. The findings provide insights into the strategic branding approach to sustainability communication with broader brand identity strategies. This study is a valuable addition to the academic literature on sustainability framing in the luxury hospitality sector in Southeast Asia. It provides a comparison of how international hotel brands use sustainability as an approach to interaction to enhance engagement with socially and ecologically conscious consumer categories. The study emphasizes the rising significance of well-structured sustainability presentation in preserving competitive advantage in the more eco-aware tourism landscape.
Anthony Chimamkpam Ojimba, Christopher Ikechukwu Asogwa, Michael Chugozie Anyaehie, Sebastian Okechukwu Onah
Corruption in public service is a global social problem that affects the integrity, development, and stability of institutions and countries. It is an insidious and corrosive plague on societies, undermining development, social justice, democracy and the rule of law, violating human rights, distorting markets, and fostering crimes and threats to harmonious human existence. It compromises the integrity of governance and thrives in conditions of secrecy, poor supervision and accountability, and unregulated discretion in public service. Information and communication technology (ICT) enhances service delivery through efficiency, transparency and stadardisation in data processing that can limit discretion, improve supervision and checkmate corruption. Using critical analysis based on classical deterrence and rational choice theories and library research, this paper examines the gains and limitations of ICT in the fight against corruption in Nigeria. It finds that ICT requires committed human agency to set up appropriate ICT, diligent system operation, and utilisation of the detected irregularities to effectively sanction corrupt practices. ICT has been relatively effective in curbing petty corruption by standardising official operations and enhancing transparency and supervision, but ineffective in tackling grand corruption due to policymakers' lack of commitment to applying effective sanctions to curb it.
Saleha binti Mohamad Saleh, Shamsul Anuar bin Shamsudin, Zairulazha bin Zainal
In engineering programmes, mathematical modelling is usually introduced as a bridge between theory and the real physical world. In practice, however, many undergraduates still treat equations as something to be solved rather than something to be understood. They are often able to follow the algebraic steps, but they struggle to explain what those equations are actually saying about motion, energy, current, or force. This paper looks at that problem from a communication point of view. The discussion in this paper is based on the teaching experience of three instructors who have each taught mathematical modelling in both mechanical and electrical engineering courses at Universiti Teknikal Malaysia Melaka. Over several years of working with undergraduate engineering students, similar patterns kept appearing: students could “do the maths”, but they could not confidently describe what the terms in the model meant in physical terms. We reflected on these recurring situations using informal classroom observations, short student feedback, and adjustments made during live teaching. From that reflection, we identified typical barriers that block understanding, such as students’ habit of seeing equations only as calculation procedures, or lecturers’ habit of delivering explanations in one direction. We also describe three teaching moves that repeatedly helped: (i) using analogy and short narrative to make an equation feel like a story of cause and effect, (ii) showing behaviour visually in real time, and (iii) encouraging students to talk through meaning, not just provide answers. These three moves are then organised into a simple communication framework with three stages: translation, visualisation, and dialogue. The aim of the framework is to help students link symbols to physical behaviour in a way that feels concrete to them, regardless of whether the system is mechanical or electrical. The paper argues that mathematical modelling is not only a technical skill but also a language that needs to be spoken, shown, and discussed. Clearer communication can help students read equations with understanding, not only manipulate them. The work ends by suggesting that engineering educators and curriculum planners should treat communication as part of core modelling instruction, not as something optional.
Ambaluku Elvies Kibisu, Dr. Henry Nkoru Nabea, Prof. Kyalo Wa Ngula
The Covid-19 pandemic unfolded alongside an extensive infodemic, marked by rapid dissemination of inaccurate, unverified and misleading information that undermined public health communication. This study maps the prevalence, belief structures and dominant misconceptions surrounding Covid-19 among listeners of Anyole Radio, a community broadcaster in Vihiga County, Western Kenya. Using a descriptive research design, 384 respondents were sampled through criterion based, quota and purposive techniques targeting active radio listeners, community radio journalists and local health practitioners. Data was collected through structured questionnaires and semi structured interviews to identify misinformation encountered and assess the extent to which audiences endorsed or rejected these claims. The study further examined Anyole Radio’s role in disseminating misinformation and providing accurate and factual information to its audience. Findings indicate that misinformation was widespread with respondents encountering multiple false claims regarding Covid-19 causes, prevention and treatment. Herbal remedies such as ginger and garlic (55.7%) and the belief that alcohol cures Covid-19 (31.3%) were the most frequently cited misconceptions, while claims that the pandemic was fabricated for donor funding (45.6%) and that vaccines cause impotence (21.4%) further shaped perceptions. Belief in these narratives remained substantial, with over half of those exposed accepting the herbal and alcohol cure claims as true. Social media emerged as the primary source of misinformation (67.12%), followed by the broader internet (46.88%) and word of mouth (36.98%). Radio sources accounted for only 10.42% of misinformation reports, with Anyole Radio implicated by just 0.03125% of respondents. Conversely, 96.875% reported receiving factual Covid-19 information from Anyole Radio particularly on mask use, social distancing and hand hygiene, reflecting high audience trust. These findings highlight the interplay between misinformation exposure, belief formation and trusted community media providing an empirical basis for strengthening localized strategies to counter health misinformation during public health crises.
Adeshina Felix Ayodele, Gabriel Testimony Adekola, Israel Oluwashola Adedeji, Timothy Olusoji A. Yerokun
This study explores the theological significance of Melchizedek and the Levitical priesthood within the broader framework of biblical theology. Melchizedek, an enigmatic and profoundly significant figure who briefly appears in Genesis 14 and is later invoked in Psalm 110 and the Epistle to the Hebrews, embodies a form of priesthood that both predates and transcends the Levitical order. The Levitical priesthood, by contrast, was instituted through the covenant at Sinai and is characterized by hereditary succession, ritual sacrifice, and adherence to covenantal law. This comparative study explores the scriptural depictions, theological functions, and interpretive traditions surrounding both priesthoods, elucidating their areas of convergence and divergence. Particular emphasis is placed on the typological role of Melchizedek in the New Testament, where he is portrayed as a prefiguration of Christ’s eternal and superior priesthood, one that surpasses the inherent limitations of the Levitical system. By juxtaposing these two priestly paradigms, the analysis sheds light on key themes of continuity and discontinuity within salvation history, offering deeper insight into early Jewish and Christian conceptions of divine mediation, covenant, and atonement.
Wanangwe, Josephine Miriam
This paper theorizes news verification in Kenyan print journalism as a form of epistemic labour central to the construction of public truth. Drawing on Social Responsibility Theory and interpretive interviews with journalists supplemented by textual analysis of print media outputs, the study uncovers how weak pedagogical foundations, elite-driven news routines, routinized shortcuts, and thin verification cultures undermine accuracy in Kenya’s media ecosystem. The findings reveal that while journalists discursively endorse verification ideals, their ability to enact them is constrained by limited disciplinary literacy, organizational incentives that privilege access over scrutiny, and a misapplication of objectivity that normalizes transcription rather than interpretation. Unlike prevailing research that frames misinformation as a problem of fake content, this paper reframes inaccuracy as the outcome of knowledge-production failures embedded within journalism education, newsroom socialization, and professional identity. It advances a reconceptualization of news verification competence as an embodied disposition cultivated through training, relational capital, interpretive judgement, and exposure to tacit newsroom learning. In doing so, the study contributes a model of news verification as a socio-cognitive practice whose development is essential for the media’s normative responsibility and democratic function in contexts where digital and traditional media intersect.
Dr. Noor Aireen Ibrahim, Dr. Ungku Khairunnisa Ungku Mohd Nordin, Khoula Khan
This study examines the visual representation of transgender identities in Joyland (2022), a landmark Pakistani film that has received both international recognition and domestic controversy. While existing research on South Asian transgender representation has focused mainly on narrative and dialogue, this work highlights the visual dimension, analyzing how cinematography, lighting, costume, body language, Camera movements and color palette shape meaning. Guided by Multi-modality theory the study conducts a visual analysis of key scenes in performance spaces, domestic settings, and moments of interaction between transgender and cisgender characters. The findings reveal a striking duality: performance spaces are framed with vibrant lighting, flamboyant costumes, and dynamic camera work that celebrate visibility, whereas domestic spaces rely on muted colors, static shots, and restrained gestures that convey repression and marginalization. At the same time, the film resists the common stereotypes of transgender characters in South Asian cinema as comic relief, villains, or mystical figures by presenting Biba (transgender) as complex, central, and humanized. These contrasts visually encode the precarious position of transgender identity in contemporary Pakistani society, hyper visible in performance yet constrained in everyday life. The study contributes to film and gender studies by situating visual analysis within South Asian cultural contexts, showing cinema’s potential to challenge reductive stereotypes, critique social exclusion, and reimagine recognition and belonging.
Mariem Sboui
The main objective of this research is to study the consumption behavior of news in Tunisia through different types of media. This research is exploratory. We conducted primarily qualitative research to identify the most important concepts to study. Then, we surveyed 200 participants from different age groups. The descriptive analysis of the data allowed us to understand the consumption behavior of the news. Through data analysis, we identified the variables that have a significant impact on satisfaction and consumption of news. The results showed that when the consumer considers media as credible, they are satisfied with this media.