Understanding News Consumption Behaviors Across Media Platforms

Abstract

The main objective of this research is to study the consumption behavior of news in Tunisia through different types of media. This research is exploratory. We conducted primarily qualitative research to identify the most important concepts to study. Then, we surveyed 200 participants from different age groups. The descriptive analysis of the data allowed us to understand the consumption behavior of the news. Through data analysis, we identified the variables that have a significant impact on satisfaction and consumption of news. The results showed that when the consumer considers media as credible, they are satisfied with this media.