The Effectiveness of Knowledge Transfer Programmes on the Performance of Asnaf and B40 Entrepreneurs: A Case Study of Knowledge Transfer Programme in Pangkor Island

Abstract

This study examines the effectiveness of the Knowledge Transfer Programme (KTP), specifically the STP-KPAB40 initiative, in enhancing entrepreneurial capacity among asnaf and B40 microentrepreneurs in Pangkor Island, Malaysia. Amid the socioeconomic disruptions following the COVID19 pandemic and the designation of Pangkor as a duty-free island, many small traders faced financial instability and limited business capabilities. To address these challenges, Universiti Teknologi MARA (UiTM) through the Academy of Contemporary Islamic Studies (ACIS) implemented a structured intervention model comprising three modules: Self-Transformation, Entrepreneurial Knowledge and Skills, and Sustainability. Using a descriptive quantitative approach, survey data were collected from 12 active programme participants to evaluate three key constructs: subjective norms, programme effectiveness, and business performance. The findings reveal overall positive outcomes, with all constructs recording above-average mean scores on a seven-point Likert scale. Programme effectiveness achieved the highest score, indicating strong satisfaction with the training content and delivery. Business performance also demonstrated promising gains, suggesting participants have begun applying new knowledge in planning and business improvement. Although subjective norms recorded relatively lower scores, social support from peers and communities remains moderately strong, highlighting an opportunity for enhanced local engagement and networking initiatives. These results demonstrate that a holistic, Islamic-based knowledge transfer model can improve entrepreneurial confidence, skills, and early business growth among vulnerable groups. The study recommends expanded sampling, follow-up coaching, and mixed-method evaluation in future research to strengthen generalisability and assess long-term socioeconomic impact. Overall, the KTP-STP-KPAB40 programme offers an effective framework for poverty alleviation, empowerment, and sustainable community development within the asnaf ecosystem.