The Challenges of Publicizing Aweil Rice Scheme Globally

Abstract

There was lack of attitude of publicizing marketing rice of Aweil Rice Scheme globally, due to the fact that the notion of marketing rice globally was behind the misconception of giving importance to the marketing of the produce of the ARDP, and less attention to instituting a marketing body for the ARDP. This is in disregard to the fact that in the early 1980s, agricultural marketing and price policies in Africa became a prominent issue in development thinking. Whereas, in principle, it is held that the growth of agricultural production emanates from the sphere of marketing. From that time on wards, organization of marketing, and particularly the structural prices was at the core of policy considerations. The aim of the study was to find out whether there was a marketing policy that would project the marketing of the product of the Project; the marketing principles or concepts applied by the Project Management; and the system applied by the Management for marketing the produce. The study was exploratory. The method of research used was descriptive with case study design together with analytical, applied, quantitative, qualitative, evaluative, and comparative tools.